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Google Analytics Integration

Live chat has come of age. Chatting with website visitors is no longer seen only as a way to reduce support costs. For some time now, savvy Internet retailers have utilized intelligent chat interactions as a key contributor in the sales cycle. This white paper explains how to implement Google’s Analytics code to uncover, at a granular level, exactly how important live chat can be to increase close-rates online.

While BoldChat is the ‘system-of-record’ when it comes to your site’s chat data, it is useful to integrate some of that data into your overall web analytics view. Doing this allows you to see how chat influences other key website metrics and it allows you to view ‘chatters’ as a unique visitor type. Once chats are tracked with Google Analytics, you’ll be able to set up funnels to track how chat influences goals, set chat itself as a goal in order to discover what type of traffic is likely to engage you in chat, create Advanced Segments to view chatters as standalone visitor types.


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Live Chat Performance Benchmarks, 2012:  Because our products are provided through a software-as-a-service model, our infrastructure includes aggregated data from thousands and thousands of live chat customers. This massive base of real-world data has enabled us to extract the findings presented in this document.
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Holiday Readiness Handbook 2012:  This paper, created from the survey results of more than 300 companies explores the importance of the holiday shopping season for online businesses, the preparations they make generally, and the impact the holidays have on the live chat implementations present on the respondents’ sites.
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5 Ways BoldChat is Different:  Why go with BoldChat? We know there are many choices when it comes to live chat. Here's 5 reasons to go Bold.
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Live Chat Buyer's Guide:  If you’ve started investigating solutions then you also know there are a confusing number of choices available. Here are ten questions that can help you to find the right product for your business.
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5 Questions about Proactive Chat:  Without a doubt, the most talked about and controversial topic surrounding live chat software is the practice of proactively inviting visitors to engage in a live chat interaction. This short whitepaper answers the five most frequently asked questions about proactive chat.
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Live Chat's New ROI: Return on Invitations:  This whitepaper contains detailed information and step-by-step implementation plans which will help readers extract maximum value from pro-active live chat.
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Google Analytics Integration:  
This paper is geared toward persons who are comfortable working with HTML code. Advanced HTML coding is not required but some level of familiarity with the basics of HTML will be helpful. Experience implementing Google Analytics code and setting up Goal Funnels is a requirement for anyone wanting to follow the best practices contained herein.
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Holiday Readiness Handbook 2011:  This whitepaper marks the second year of our attempt to uncover "from-the-trenches" ideas about live chat tuning.
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